
Geo Incrementality Testing
Incrementality-Based Attribution
Halo Effect Analysis
Mmm & Media Planner
Audience Insights
First-Party Data
WorkMagic is a marketing science and experimentation platform designed to help brands drive incremental growth through advanced attribution models and comprehensive measurement solutions. By integrating lift-adjusted attribution and incrementality insights, WorkMagic ensures marketing decisions are grounded in real-world impact.
WorkMagic refines attribution models with lift tests, allowing brands to understand the true impact of their marketing efforts. This feature ensures budget adjustments and revenue/ROAS targets are based on accurate, data-driven insights.
The platform offers net profit analysis, media mix modeling (MMM), geo-incrementality testing, and spillover analysis. These tools provide a holistic view of marketing performance, enabling brands to optimize their strategies effectively.
Developed by PhDs, data scientists, and growth experts, WorkMagic combines scientific rigor with operational efficiency. The platform automates complex backend processes, allowing brands to focus on strategic growth.
Built alongside the disability community and accessibility leaders, Patrol helps Shopify brands and small businesses become more accessible and automate ADA Compliance.
Over 2,467,799 accessibility violations resolved.
