Homethings are here for those who are sick of brands selling them water in plastic bottles, and irritated by brands ignoring their environmental impact. They offer refillable cleaning products, delivered through your letterbox.
Founded by sisters Becca and Jess Stern, Mustard Made creates colorful lockers for home, work and play. Mustard launched in Australia (where Becca lives) and the UK (where Jess lives) in 2018 and we've been spreading the locker love around the world ever since.
Plastno is the sustainable cleaning company making eco-friendly cleaning essentials and compostable trash bags to end single-use plastic for your home.
Hexclad cookware is the perfect balance of beauty and functionality that will instantly elevate your kitchen game.
Laundry Sauce is a premium laundry brand redefining the wash routine with high-performance pods infused with bold, sophisticated scents. Designed to elevate everyday essentials, their formulas deliver powerful cleaning with a luxury fragrance experience. Laundry Sauce makes your laundry smell as good as it looks.
Antibacterial cleaning tabs that work wonders to end single-use plastic waste and reduce carbon emissions. Just fill your reusable with warm, tap water and drop in your hand wash or multi-surface cleaning tabs, and start cleaning away!
SmellWell creates moisture-absorbing, odor-eliminating pouches designed to keep shoes, gym bags, and sports gear fresh. Infused with a clean fragrance and made from eco-friendly materials, SmellWell offers a convenient and effective solution for active lifestyles.
Boonville Barn Collective is a curated marketplace featuring artisan home goods, gifts, and lifestyle products from independent makers. The brand blends rustic design with thoughtfully sourced items for everyday living.
Ugmonk is a design studio that makes minimalistic accessories, clothing, and tools for your life and work space.
Direct-to-consumer (D2C/DTC) home supplies brands are companies that offer a wide range of essential products directly to consumers through online platforms or subscription services, bypassing traditional retail channels. These brands provide convenience and accessibility by delivering household essentials, such as cleaning supplies, kitchenware, home organization solutions, and decor items, straight to customers' doorsteps.
By selling directly to consumers, D2C home supplies brands can offer competitive pricing, innovative product designs, and personalized shopping experiences tailored to individual needs and preferences. Examples include brands like Grove Collaborative, Brandless, and Made In, which have gained popularity for their commitment to quality, sustainability, and customer satisfaction.
The best direct-to-consumer home supplies brands prioritize quality, functionality, and sustainability, offering innovative solutions to enhance everyday living spaces. Brands like Grove Collaborative stand out for their eco-friendly cleaning products, natural ingredients, and customizable subscription services, making it easy for customers to maintain a clean and healthy home while reducing their environmental footprint.
Similarly, Brandless offers a wide selection of essential home goods, pantry staples, and personal care items at affordable prices, with a focus on transparency, simplicity, and social responsibility. Made In specializes in premium kitchenware, including cookware, knives, and utensils, crafted with high-quality materials and precision engineering to elevate the cooking experience for home chefs and culinary enthusiasts.
Current trends in the direct-to-consumer home supplies category reflect consumers' increasing emphasis on sustainability, convenience, and personalized experiences. Eco-friendly products, reusable alternatives, and plastic-free packaging are gaining traction as consumers seek environmentally conscious options to reduce waste and minimize their carbon footprint. Subscription services and membership-based platforms are also on the rise, offering curated selections of home supplies, personalized recommendations, and recurring deliveries tailored to individual preferences.
Moreover, there is a growing demand for multi-functional and space-saving solutions that optimize living spaces, especially in urban environments where square footage is limited. As consumer lifestyles evolve, D2C home supplies brands are innovating with smart technology, modular designs, and sustainable materials to meet the needs of modern households and provide practical solutions for everyday living.
Everything you need to build a better DTC brand, business and tech stack.
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