Basis is an independent creative studio that designs standout brands and websites for Shopify brands in the beauty, apparel and CPG space. Offering brand identity, digital experience and strategy for growth, it operates under the belief that how you sell is just how important as what you sell.
Basis is the design plus technology practice of Ashli Nixon. Embracing a hands-on approach, Ashli leads every project that comes through the studio, collaborating with designs, developers, copywriters and other experts in their space to ensure unique perspectives are not lost.
Basis is a creative studio specializing in brand identity and website design for Shopify brands ready to stand out in competitive markets. With a focus on beauty, apparel, and CPG, Basis helps emerging and established brands translate their vision into cohesive digital experiences that resonate with modern consumers. Every project is grounded in strategy, ensuring design decisions support both brand storytelling and business goals.
Basis designs and builds Shopify websites that balance visual impact with performance. From homepage structure to product detail pages, the team creates intuitive, conversion-focused experiences optimized for mobile shopping and long-term scalability. Their Shopify-first approach ensures brands can easily manage content, launch new products, and adapt their site as the business grows.
Beyond websites, Basis develops complete brand systems that create consistency across packaging, marketing channels, and digital experiences. Typography, color, layout, and visual language are crafted to reinforce brand recognition and trust. This holistic approach allows Shopify brands to show up confidently across paid media, email, social, and on-site touchpoints.
Basis works closely with founders and internal teams to deliver thoughtful, high-quality design without unnecessary complexity. By combining industry-specific expertise with a refined creative process, Basis helps Shopify brands in beauty, apparel, and CPG differentiate themselves, strengthen their online presence, and build brands designed to last.
Basis' featured work includes initiatives on design and build with GoMacro, Good Culture, Primally Pure, Simek's, Eclipse Foods and many more satisfied brands.
The process of getting to know an agency that operates lean is similar to working with one. You're able to work closely to understand goals and have your questions answered quickly and directly from the people that drive the decisions.
"We're a small but nimble team of two. With a background in both design and web development, our founder leads every project that comes through the studio, frequently collaborating with designers, developers, photographers and copywriters that bring in unique perspectives. We’re tiny but mighty, and find this tight-knit, fast and streamlined approach makes all the difference." - Ashli Nixon
"We are a design-forward agency offering branding and website design for Shopify brands in the beauty, apparel and CPG space. With over 15 years of experience in ecommerce, we're here to delight your audience, grow your business and skyrocket your conversion rate." - Ashli Nixon
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